Happy New Beer
Client: Heineken via Hyper Island
My role: Concept and some design
Description: 24 hour school assignment. Concept development and execution.
Brief:
Heineken is launching their limited edition of beer. It's called Worldwide Heineken and the can is decorated with all the flags of the countries where Heineken is sold.
Our mission is create an online campaign that show Heineken as the international beer and builds up the hype before the launch of the Heineken Worldwide.
Problem:
One of the greatest challenges is that the beer isn't supposed to taste different. It isn't supposed to be any cheaper nor more expensive. Actually,
the only difference is the look of the can.
So how can we give the planet a reason to welcome the Heineken Worldwide beer? What if we could realize the Heineken tagline: "Serving the planet"?
What if we could serve the entire planet at the same time? Impossible, you say! But is it really?
Solution:
As 2009 was coming to an end, people all over the world gathered in celebration, to greet the new decade and to wish each other a Happy New Year... Now Heineken invites
beer enthusiasts from across the globe to gather in celebration once more, to greet the coming of Heineken Worldwide and to wish each other a Happy New Beer...
Execution:
Happy New Beer is a worldwide launch campaign in real-time. Just like the new year sweeps across the planet, users will be able follow the new beer celebrations
through an online map. At exactly midnight, local time, kegs of Heineken Worldwide will be opened at select bars and served for free during one hour only.
Also in my team:
Robert Lindgren - Concept and Design (web sketch)
Elin Aram - Concept & Copy
Johan Strömgren - Concept & Copy
Erik Lindebratt - Concept
